Kelley Seaton celebrates 25 years’ experience in real estate this year. She has extensive experience both working for others and for the past 10 years she has owned and operated her own property management only agency.
In 2016, Kelley sold 84% of her combined rent roll of her company Property Management HQ. She retained only a small number of managements within her new service area, the Central Coast, NSW, downsized her team and in 2018 created a new brand, known as The Leasing Network.
The sale of her rent roll highlighted the importance of delivering a superior level service, she introduced pick-n-mix, personalised/ customised fee structures and reviewed best-practice technology for her business. Kelley firmly believes that not all business is good business.
Kelley says her model is simple “It’s about quality, not quantity. To be successful I needed to be different. I do the simple things well and ensure I deliver above and beyond expectations. It’s about the extra 1%.” She advises,
“To progress, think outside the box, be genuine and be unique.”
Kelley was a conference speaker at LPMA 2014, and a PPM Group Conference panel speaker in 2017 and 2019. She has been awarded Finalist and Winner of numerous National Property Management Awards.